The Senate Site: Utah Blog Maestros Educate PR Professionals

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Wednesday, May 10, 2006

Utah Blog Maestros Educate PR Professionals

Charlie Foster, Phil Windley, and Bruce Fryer spoke to a gathering of the IABC/PRSA and passed along some excellent information:

How to start a blog

Robert Scoble’s Corporate Weblog Manifesto

Some del.icio.us bookmarks

From Fryer’s post:

The key message was being honest and speaking with a human voice. There was some confusion about knowing if it was correct to start a corporate blog. My point being if your company was interested in packaging and promoting a product and selling it to consumers, you shouldn't blog.

If you were interested in establishing a relationship with your customers and building loyalty between you and them, then yes, start a blog. It's a great tool.

[and]

The way I view it, blogging is a never ending cocktail party on the Internet with the most interesting people you will ever meet.