By Dan Eastman
Utah State Senator, District 23
We passed a bill this session that would protect the value of trademarks
held by Utah companies. People who own a trademark or hope to own one will love this new law. People who want to carjack someone else's trademark will hate it.
Electronic trademarks are protected around the globe, just not in the U.S. or Canada. There seem to be few applicable laws with teeth. Trademark violations on the internet are rampant. In some cases people invest millions on their trademark, only to have their customers’ on-line word searches shanghaied by a pirate who bought off the search engines.
John Battelle posted an excellent case-in-point
In my mind this amounts to little more than a creative new kind of identity theft. I don’t think that’s right.
This year the Utah Legislature fashioned an effective, private-sector solution.
We’ve been catching hell from the fringes on this issue (see here
, and here
I make no apologies. Utah is a highly tech-savvy, super business-friendly state. We have more computers per capita than anywhere else in the nation. It’s a wonderful place to live and a great place to do business.
This new law will make it even more so.
If you want to explore the issue a little deeper, this site
discusses these kinds of trademark issues overseas. We'll also have some follow-up right here on the Senate Site.
:] Matthew Prince discusses this new law here